Additional Books Written by Lior

Passionate and Profitable Why Customer Management Strategies Fail and 10 Steps to Do Them Right!

Why is it that companies fail in what should be their number one task, their customer experience management strategies? How it is possible that billions of dollars later, companies still show such poor results in gaining and retaining customers?

Arussy's new book contends that the answers to these questions are simple, yet go to the core of customer relationships. Companies are not choosing to build customer relationships nor committing fully to the customer experience.

Available on Amazon.com.

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Innovating IT Transforming IT from Cost Crunchers to Growth Drivers

IT operations stand at a critical juncture. IT organizations must define their identity, their role, and the contribution they will make to the accelerating pace of technology commoditization. In this visionary volume, Arussy offers a revolutionary thesis:

IT must become a manager responsible for a product, and that product is information.

Innovating IT (Wiley, Inc. 2004). Available on Amazon.com.

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The Experience! How to Wow Your Customers and Create a Passionate Workplace

The Experience ! is the journey of Joseph Jacobs, a frustrated call center manager who is trying to deliver better service to customers despite a highly unmotivated staff. As he struggles to find his way, he discovers hidden secrets about delivering the most outrageously pleasing customer experiences by empowering his staff and enabling them to become passionate about their work. In an easy-to-read style, this book provides solutions to implement for immediate improvement in customer service and loyalty.

The Experience! Available on Amazon.com.