About the Author

Lior Arussy is an author, visionary, consultant and creative catalyst in the areas of creating delightful customer experiences and executing profitable customer strategies. Mr. Arussy's company, Strativity Group, advises both Global 2000 companies as well as emerging businesses around the world. Clients include Akibia, American Management Association, Capital One, CATIC, Circle K, Computer Associates, Crown Plaza Hotels & Resorts, Dimension Data, DVTEL, eGlue Business Technologies, FedEx, Herbalife, ICMI, Honeywell, Jacada, Lockheed Martin, National, Nokia, Nordea, Nortel, RightNow Technologies, Sage, SAP, Seagate Technology, SharedBook, Siemens, The Fund, University of Pennsylvania, and Wyeth. For his thought leadership and contribution to the industry, Mr. Arussy received CRM Magazine's "2003 Influential Leaders" award and served as a juror on Fast Company's Customer First Awards 2005.

Prior to establishing Strativity Group, Mr. Arussy held executive positions at Hewlett-Packard and other companies.

Mr. Arussy's syndicated column Focus: Customer reaches over 600,000 readers worldwide every month. He is also the author of four books including Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! (Wiley 2005) In addition, he has published over 50 articles in publications around the world including at the Harvard Business Review.

His accomplishments have been recognized by leading press and analysts such as ABC, The Wall Street Journal, Financial Times, The Times of London and Gartner. Mr. Arussy completed his undergraduate degree at Case Western Reserve University and received his MBA from Weatherhead School of Management.